Upswing is committed to protecting and safeguarding any personal data that it gathers, stores, compiles & executes . We act in the best interests of our clients and their customers and we are transparent about our processing of client personal data.
Upswing provides a subscription cloud-based Predictive data analytics solutions, guest facing applications to its clients (Hotels) & their customers (Guests)
WHAT KIND OF PERSONAL DATA DOES UPSWING COLLECT AND WHY?
When our clients subscribe to our services, personal information is collected 1) directly from client during the sales process, 2) Once Upswing is connected to all the data sources (PMS, POS, OTA, Review sites, any other source). Upswing will keep collecting data pre & post implementation of our solutions.
Collection of personal information can occur through other interactions including:
Conversations with our team members;
When client complete registrations, requests or application for our services;
When client communicate with us directly (by telephone, email or any means); and
When we interact with client during trade shows, masterclasses, webinars, training and special events.
Upswing collects and processes personal information from its clients that is legally necessary for the performance of a contract & our solution. This includes for the purpose of proving the client with right solution, insights, predictions, recommendations & being able to contact client, interact with client and verify client on any matters relating to client contract with Upswing , of use, the provision of customer support services, customer training, to create orders, transaction records, billing and payment and any other matters incidental to the performance of our services.
Personal information is any information that can be used to uniquely identify an individual. We may collect the following personal information from our clients:
Other information which may be collected may include:
Client marketing preferences, including the type of marketing materials client wish to receive and the method of delivery (email, SMS), and
Information client provide to us via our customer service team, website, and application for Upswing .
Where needed under applicable law, Upswing will obtain client consent prior to processing client personal data for direct marketing purposes.
Upswing will hold the personal information of our clients for a long as is necessary for the provision of the services that client subscribe for, to comply with all legal, taxation and other regularity requirements and for sales and marketing purposes both during and after the period of client subscription.
CUSTOMERS OF UPSWING CLIENTS
Upswing Clients will collect personal information of their customers to perform relevant operations.
Upswing acts as the data processor, big data, predictive data solutions provider to our clients. Our clients therefore have the primary responsibility for the protection of their guests personal information.
Therefore, Upswing will process on behalf of our clients, personal information of their guests including but not limited to:
Preferred contact details, including email or social media address, home address, telephone number, and date of birth,;
The names of anybody travelling with client;
Client payment information; and
Any other relevant information including special requests or preferences, and any information that requires to fulfill data needs for Upswing's solution
Upswing also may from time to time have a need to access client personal information that has been collected and processed by our client.
DOES UPSWING SHARE CLIENT DATA WITH THIRD PARTIES?
Upswing may use third party tool to analyze the data, contractors or service providers needing to contact our clients, and then only to the extent reasonably necessary to fulfill our obligations to our client, or to comply with government or other regulatory requirement.
In order to support the use of the Upswing services, client details may be shared with members of the Upswing corporate family which act as service providers for Upswing , including in relation to customer support services.
Upswing may disclose personal information to third parties to comply with any court order or other legal obligation or when data is requested by government or law enforcement authorities.
Upswing may use service providers to process client personal data on our behalf. This processing is for several purposes, including sending out marketing material to the email address client provided when subscribing to Upswing . Third party service providers shall either be bound by:
Confidentiality clauses and are not allowed to use client personal data for other purposes than instructed by Upswing .
Upswing does not disclose the personal information of our clients customers to any third parties.
Upswing does not sell or rent personal information.
Screen shots used in demonstrations and examples in manuals, advertising or on our website do not include the details of any real person.
Upswing will respond to requests from potential clients by providing names of selected clients as examples of where its products are used.
If referees are requested, Upswing will contact existing customers to obtain agreement before releasing contact details.
Third Party Integration:
Different parties integrated into the Upswing services in a number of ways and for various reasons. Upswing acts as the data processor for our clients and any personal information disclosed by and through these integrations is done so at the direction of and is the responsibility of our client.
HOW DOES UPSWING TREAT PERSONAL DATA OF CHILDREN?
Upswing is a service provider and data processor to our clients. Upswing services are not designed or directed at children. If an Upswing client becomes aware that they processed information of a child without the valid consent of a parent or guardian, they may reserve the right to delete it.
Upswing will from time to time market to its clients. client have the right to ask us to stop processing client personal information for marketing purposes. client can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication client have received. client can also exercise the right at any time by contacting us on the details set out in the “Contact Us” section of our website to amend client marketing communication preferences.
RIGHT TO REVIEW PERSONAL INFORMATION
Upswing clients have the right to review the personal information we hold about client. client can request an overview of client personal data by emailing us to the email address stated below.
Before providing personal information to client or another person on client behalf, we may ask for proof of identity.
If any of the personal information we hold about client is inaccurate or out of date, client may ask us to correct it.
We rely on client to ensure that client personal data is complete, accurate and current. Please do inform us promptly of any changes to or inaccuracies of to client personal data.
Client have the right to object to us processing client personal information or to delete client personal information or have its processing restricted in certain circumstances.
Customers of Upswing Clients
Upswing as the service provider and data processor has provided functionality to our clients to review customer personal information, restrict certain processing and to delete the personal information. The use of that functionality is the responsibility of the Upswing client who is the controller of that data.
Upswing is also able to provide our clients with functionality where client may view the personal information held about client and make corrections to client personal information themselves.
Where client personal information is processed by an Upswing client on the basis of client consent, client may be entitled to withdraw that consent at any time subject to applicable law. Moreover, where an Upswing client processes client personal data based on legitimate interest or the public interest, client may, subject to applicable law have the right to object at any time to that use of client personal data when no opt-out mechanism is available to client.
Please contact the property direct and/or the relevant regulator if client have any queries in this regard.
Upswing has implemented reasonable measures designed to secure personal information from accidental loss from unauthorized access, use, alteration and disclosure. Upswing encrypts data in transmission and at rest, and all access to computer hardware containing personal information is password protected. Staff access to personal information is given on a need to know basis only.
Upswing Clients have access to their customers’ personal information. Upswing Clients are the data controllers for their data. Upswing is not responsible for the security standards of Upswing Clients. Upswing services provide the client with functionality to restrict access to data.
If client have any questions relating to security at an Upswing client please contact the property direct.
No data transmission over the Internet can be guaranteed to be secure. While Upswing will endeavor to protect customer information, it cannot guarantee the security of any information any person may transmit when they access its website.
Even though Upswing encrypts data transmitted over the Internet, it still cannot guarantee data transmitted cannot be encrypted by persons with nefarious intentions. Nonetheless, the likelihood of this occurring is extremely low.
Remote access to customers’ databases is needed to provide an efficient and rapid response to requests for assistance.
Upswing staff will only connect to a customer’s data with the full knowledge of the customer and will advise when connection is terminated.
Cookies may be placed on client computer or internet-enabled device whenever client visit Upswing online booking pages. This allows the site to remember client computer or device and serves a number of purposes. Although most browsers automatically accept cookies, client can choose whether or not to accept cookies via client browser’s settings (often found in client browser’s Tools or Preferences menu).
Client may also delete cookies from client device at any time. However, please be aware that if client do not accept cookies, client may not be able to fully experience some of the features. Cookies by themselves do not tell us client email address or otherwise identify client personally.
Cookies are only used by online booking pages provided by Upswing to improve the online booking process. By remembering the preferences of visitors to the online booking pages Upswing streamline the reservation process.
Cookies are used for no other process and the information pertaining to them are not shared with any other person or entity.